PocketPal 22 Edition

Rebrand. Editor. Layout design.

Production design

The rebrand and update the PocketPal, a trusted industry guide since 1934. The 22nd edition aimed to shift branding from International Paper to Sylvamo’s Accent line, refresh outdated content, and engage a new generation of printers and graphic designers—while preserving the book’s rich 88-year legacy.

Project Overlook